Post by account_disabled on Mar 4, 2024 3:37:10 GMT -6
Raquel Fernandez Categories Shopping center marketing , Social networks , Retail marketing What are Instagram Guides and how to use them in retail marketing As usual, Instagram is little by little incorporating a series of new features focused on content creation. We already saw it through the Stories , then the Reels arrived and now the Guides or ' Instagram Guides' land on the platform , which are nothing more than a new way of displaying content on the network . The intention is that creators, public figures, influencers and brands can display and group publications in a more visual and interactive way. It is very possible that this thing about Instagram Guides does not sound like something new to you, but it has a very simple explanation: it is a functionality that was available exclusively to influencers and accounts selected by the platform focused on health and well-being a few years ago.
It was not until relatively recently when its inclusion occurred for the rest of the users of the social network, all thanks to the positive receptivity and requests from the public. Before questions arise like “can I make my own Guides?” or “what are they for my company?”, we need to clarify what Instagram Guides are and where and why this BTC Users Number Data trend originated. The Guides are a product launched by Meta back in 2020, in the midst of the Covid-19 pandemic. In fact, the company worked with experts and creators to develop guides focused on health and wellness tips. For example, how to take care of yourself, relate to other people or manage anxiety and distress during the pandemic. With the inclusion of this format in all types of accounts, opportunities come and companies related to retail marketing (fashion stores, shoe stores, shopping centers, etc.) are the main beneficiaries of its use .
You did not know? Well, keep reading, because I'm going to explain to you why a Guide cannot be missing from your brand's Instagram account. Why include Instagram Guides in your retail marketing strategy When Instagram was launched in 2010 with its visual-focused platform, it completely altered the landscape, not only of social networks, but also of companies and their way of communicating with potential consumers. More than ten years later, Instagram is finally entering the longer content game . Including Instagram Guides in your retail marketing strategy can be beneficial since they exponentially increase the visibility of products , allowing you to display them in a visually attractive and organized way in a single publication. You can group related articles, create themes or highlight seasonal products. This helps capture users' attention and increases the visibility of your catalog. In the case of shopping centers, for example, it can be used to increase the visibility of some actions, events that take place or even prominent operators .
It was not until relatively recently when its inclusion occurred for the rest of the users of the social network, all thanks to the positive receptivity and requests from the public. Before questions arise like “can I make my own Guides?” or “what are they for my company?”, we need to clarify what Instagram Guides are and where and why this BTC Users Number Data trend originated. The Guides are a product launched by Meta back in 2020, in the midst of the Covid-19 pandemic. In fact, the company worked with experts and creators to develop guides focused on health and wellness tips. For example, how to take care of yourself, relate to other people or manage anxiety and distress during the pandemic. With the inclusion of this format in all types of accounts, opportunities come and companies related to retail marketing (fashion stores, shoe stores, shopping centers, etc.) are the main beneficiaries of its use .
You did not know? Well, keep reading, because I'm going to explain to you why a Guide cannot be missing from your brand's Instagram account. Why include Instagram Guides in your retail marketing strategy When Instagram was launched in 2010 with its visual-focused platform, it completely altered the landscape, not only of social networks, but also of companies and their way of communicating with potential consumers. More than ten years later, Instagram is finally entering the longer content game . Including Instagram Guides in your retail marketing strategy can be beneficial since they exponentially increase the visibility of products , allowing you to display them in a visually attractive and organized way in a single publication. You can group related articles, create themes or highlight seasonal products. This helps capture users' attention and increases the visibility of your catalog. In the case of shopping centers, for example, it can be used to increase the visibility of some actions, events that take place or even prominent operators .