Post by account_disabled on Feb 22, 2024 5:42:48 GMT -6
Planning, creativity, trend... a marketing campaign may have it all, from a design point of view; But until the hashtag analysis is carried out, it is impossible to know how it develops on social media. Obtaining visibility on the progress of a hashtag is necessary to understand the causes that motivate users to promote it and make it viral or, on the contrary, leave it relegated to a simple tweet that no one echoes. hashtag analysis Photo credits: istock Prisma Illustration Hashtag analysis: what you need to know Among the most revealing metrics that can be applied to hashtag analysis are the following three: 1. Number of mentions: it is essential to know this objective data in order to quantify the degree of expansion of the hashtag and its reach. If the hashtag analysis is carried out correctly, it is possible to know if the efforts to nurture and expand the target audience are bearing fruit.
For this you need: Find out how many times the hashtag has been used: you need to know how many of your followers use the hashtag and how many followers they have. Know how it has been used (for example retweets, mentions, responses or favorites). Identify the projection of the hashtag, know if it points to a viral address or if it has started a journey to nowhere. Apply these actions with a very high frequency, for short-term marketing campaigns and with a lower frequency for those planned in the long term. Monitoring can be carried out a Chinese Student Phone Number List couple of times a day, in the first case, and weekly, in the second. 2. Potential impressions: the indicators provided by this type of metrics delve more deeply into the emotions generated in users by the hashtag, providing a very interesting perspective to work on. Through this data you can discover the impact of a campaign Know how frequently the hashtag is viewed. Find out how it is used: a retweet is not the same as a favorite, although both are proof of a high degree of commitment to the firm. Not a mention but an answer, although these last two can be confusing. The difference is that, while the first expresses the simple desire to participate in the conversation, the second reveals support for the brand or company behind it. Analyze this information within its context.
We must differentiate between specific advertising campaign hashtags, those used as a way to organize chat conversations and those that provide extra, more far-reaching content (such as the link to an online guide or ebook). ), among others. Generate knowledge by quantifying the value of the hashtag. 3. Relative volume: this is a comparison that facilitates the interpretation of the results of the marketing action initiated in relation to the use of hashtags. Determine a comparative scenario. Find out how the launched hashtag is doing . Evaluate the progression of competitor hashtags. Carry out the comparison between one and the others. Compare tactics and trends to learn from different campaigns, your own and those of others. Adjust monitoring to have the ability to take advantage of lulls in competing hashtag volume . To carry out a good hashtag analysis, other metrics can also be introduced, such as the response rate, response time or the number of interactions per user. Related posts: The social media analytics experience from the hand of Lantares How to obtain better results in social media analytics Social media ROI: do you need to know it?
For this you need: Find out how many times the hashtag has been used: you need to know how many of your followers use the hashtag and how many followers they have. Know how it has been used (for example retweets, mentions, responses or favorites). Identify the projection of the hashtag, know if it points to a viral address or if it has started a journey to nowhere. Apply these actions with a very high frequency, for short-term marketing campaigns and with a lower frequency for those planned in the long term. Monitoring can be carried out a Chinese Student Phone Number List couple of times a day, in the first case, and weekly, in the second. 2. Potential impressions: the indicators provided by this type of metrics delve more deeply into the emotions generated in users by the hashtag, providing a very interesting perspective to work on. Through this data you can discover the impact of a campaign Know how frequently the hashtag is viewed. Find out how it is used: a retweet is not the same as a favorite, although both are proof of a high degree of commitment to the firm. Not a mention but an answer, although these last two can be confusing. The difference is that, while the first expresses the simple desire to participate in the conversation, the second reveals support for the brand or company behind it. Analyze this information within its context.
We must differentiate between specific advertising campaign hashtags, those used as a way to organize chat conversations and those that provide extra, more far-reaching content (such as the link to an online guide or ebook). ), among others. Generate knowledge by quantifying the value of the hashtag. 3. Relative volume: this is a comparison that facilitates the interpretation of the results of the marketing action initiated in relation to the use of hashtags. Determine a comparative scenario. Find out how the launched hashtag is doing . Evaluate the progression of competitor hashtags. Carry out the comparison between one and the others. Compare tactics and trends to learn from different campaigns, your own and those of others. Adjust monitoring to have the ability to take advantage of lulls in competing hashtag volume . To carry out a good hashtag analysis, other metrics can also be introduced, such as the response rate, response time or the number of interactions per user. Related posts: The social media analytics experience from the hand of Lantares How to obtain better results in social media analytics Social media ROI: do you need to know it?