Post by account_disabled on Feb 22, 2024 0:05:54 GMT -6
The digital era has significantly transformed business dynamics, and in the restaurant industry, an online presence has become crucial to success. With the rise of consumers seeking instant information and personalized dining experiences, it is extremely important that restaurants are accessible and well represented on the internet. In this context, Google My Business emerges as an indispensable tool for gastronomic establishments, providing visibility, interaction with customers and an assertive presence on Google Maps and Google search results. In this article we will explore how “Google My Business”, which is changing its name to “Company Profile”, can be a fundamental piece in the digital marketing strategy for restaurants. Google My Business for Restaurants: Google My Business is a free tool that allows business owners to create and manage their online listings on Google Maps and Google Search. With the platform, you can provide important information about your restaurant, such as name, address and phone number, opening hours, menu, photos and customer reviews. According to a Google study, % of consumers use Google to search for local businesses, including restaurants. This means that if your restaurant is not listed on Google My Business, you are missing out on a huge opportunity to attract customers. The same study reported that restaurants with Google My Business listings receive % more Google Maps directions requests and % more clicks to the website than those without listings.
Restaurants with customer reviews receive % more visits than those without reviews. Restaurants with photos receive % more clicks to the website than those without photos. Benefits: In a highly competitive scenario in the bar and restaurant segment, using Google My Business offers a series of strategic advantages, contributing to the Belarus Mobile Number List success and prosperity of the establishment. Increased Online Visibility: Featured in local Google searches, providing potential customers with instant information about your restaurant, such as opening hours, reviews, photos and location. Ease of Access to Restaurant Information: Customers can easily access essential information such as menu, phone number and address, contributing to a more convenient and satisfying experience. Interaction with Google Maps: Google My Business allows seamless integration with Google Maps, increasing the restaurant's geographic visibility and providing accurate directions to customers. Real-Time Feedback: Possibility of receiving and responding to reviews and comments, allowing direct interaction with customers and demonstrating commitment to public satisfaction. Gaining Consumer Trust: A complete and well-managed presence on Google My Business conveys confidence to consumers, positively influencing their decision to choose a restaurant.
Updated informations: The restaurant is in control of keeping information up to date, such as changes to opening hours, special events and seasonal offers. Receive orders and reservations: It is possible to accept orders and receive reservations directly through the platform. Profile Configuration: Create your account on the Company Profile website (from Google itself), click on “Manage now” and follow the step-by-step instructions that will appear on the screen. It is important to fill in all fields with complete data. Insert photos, schedules and don't forget to keep your profile updated on the platform with any changes that occur in your business. Ratings and Comments Management: Effectively managing reviews and comments on Google My Business is key to building a positive reputation and establishing trust with customers. Always pay attention to reviews and comments on the platform, as many consumers trust the opinions of other customers when making purchasing decisions. Respond quickly to all reviews, whether positive or negative, and personalize each response to show that it is not an automatic response. Approach negative reviews with empathy, offering solutions and inviting the customer to a private conversation to resolve specific issues. Highlight positive opinions, thanking them for their feedback.
Restaurants with customer reviews receive % more visits than those without reviews. Restaurants with photos receive % more clicks to the website than those without photos. Benefits: In a highly competitive scenario in the bar and restaurant segment, using Google My Business offers a series of strategic advantages, contributing to the Belarus Mobile Number List success and prosperity of the establishment. Increased Online Visibility: Featured in local Google searches, providing potential customers with instant information about your restaurant, such as opening hours, reviews, photos and location. Ease of Access to Restaurant Information: Customers can easily access essential information such as menu, phone number and address, contributing to a more convenient and satisfying experience. Interaction with Google Maps: Google My Business allows seamless integration with Google Maps, increasing the restaurant's geographic visibility and providing accurate directions to customers. Real-Time Feedback: Possibility of receiving and responding to reviews and comments, allowing direct interaction with customers and demonstrating commitment to public satisfaction. Gaining Consumer Trust: A complete and well-managed presence on Google My Business conveys confidence to consumers, positively influencing their decision to choose a restaurant.
Updated informations: The restaurant is in control of keeping information up to date, such as changes to opening hours, special events and seasonal offers. Receive orders and reservations: It is possible to accept orders and receive reservations directly through the platform. Profile Configuration: Create your account on the Company Profile website (from Google itself), click on “Manage now” and follow the step-by-step instructions that will appear on the screen. It is important to fill in all fields with complete data. Insert photos, schedules and don't forget to keep your profile updated on the platform with any changes that occur in your business. Ratings and Comments Management: Effectively managing reviews and comments on Google My Business is key to building a positive reputation and establishing trust with customers. Always pay attention to reviews and comments on the platform, as many consumers trust the opinions of other customers when making purchasing decisions. Respond quickly to all reviews, whether positive or negative, and personalize each response to show that it is not an automatic response. Approach negative reviews with empathy, offering solutions and inviting the customer to a private conversation to resolve specific issues. Highlight positive opinions, thanking them for their feedback.