Post by rifaislam on Oct 29, 2024 23:29:51 GMT -6
An inseparable tool in the customer loyalty process, the customer file allows you to understand the needs and habits of consumers in order to respond to them precisely. The information segmented by categories must be constantly updated, in order to be able to aim correctly by targeting the right people, likely to be interested in a product, a range, a service in particular. The success of a communication campaign depends on the good organization of the customer file, it is beneficial to the development of companies. What does a customer file consist of? This is a set of data collected by a company about its customers.
Data that is essential to the smooth running of the communication social media marketing service strategy and divided according to certain criteria: age, gender, geographic area, activity, leisure activities, purchasing habits, individuals, professionals, etc. Of course, the criteria depend on the company's activity, the data will not be the same for a car dealership as for a travel agency, or even a department store. The file must be complete, on an Excel basis or via the company's CRM. How to segment your customer file? What is the destination of your customer file? This is the first question you need to ask yourself: what will my customer file be used for? Processing information related to customer purchases, building customer loyalty, facilitating sales prospecting, creating interaction, etc.
Customer experience should not be neglected; it is part of customer expectations. What types of information are useful for your marketing strategy? New data, which can change over the months, in relation to your objectives. Your contacts will feel privileged, that you are listening to them, which is essential to keep your customers. Segmentation is done according to this moving information, it will help you to better, or to continue to target your recipients while personalizing your messages. Not all data is necessary, you have to be able to sort it, because too much information kills information! It must be related to your products or services and the population linked to your activity. Socio-demographic criteria : name, first name, postal address, email, gender, activity, etc.
Behavioral criteria : testing a vehicle in a dealership, call for information, last forms completed, pages visited, etc. Transactional criteria : type of products, purchase history, type of campaigns already sent, dates of last orders, amount of last orders, etc. Please note: all personal data must be collected with the written consent of the recipients, an agreement which will have been obtained in advance, and each consumer must have the possibility to unsubscribe whenever they wish (CNIL law). Database rental – customer file The customer file must be sorted, segmented and regularly updated in order to be effective.
Data that is essential to the smooth running of the communication social media marketing service strategy and divided according to certain criteria: age, gender, geographic area, activity, leisure activities, purchasing habits, individuals, professionals, etc. Of course, the criteria depend on the company's activity, the data will not be the same for a car dealership as for a travel agency, or even a department store. The file must be complete, on an Excel basis or via the company's CRM. How to segment your customer file? What is the destination of your customer file? This is the first question you need to ask yourself: what will my customer file be used for? Processing information related to customer purchases, building customer loyalty, facilitating sales prospecting, creating interaction, etc.
Customer experience should not be neglected; it is part of customer expectations. What types of information are useful for your marketing strategy? New data, which can change over the months, in relation to your objectives. Your contacts will feel privileged, that you are listening to them, which is essential to keep your customers. Segmentation is done according to this moving information, it will help you to better, or to continue to target your recipients while personalizing your messages. Not all data is necessary, you have to be able to sort it, because too much information kills information! It must be related to your products or services and the population linked to your activity. Socio-demographic criteria : name, first name, postal address, email, gender, activity, etc.
Behavioral criteria : testing a vehicle in a dealership, call for information, last forms completed, pages visited, etc. Transactional criteria : type of products, purchase history, type of campaigns already sent, dates of last orders, amount of last orders, etc. Please note: all personal data must be collected with the written consent of the recipients, an agreement which will have been obtained in advance, and each consumer must have the possibility to unsubscribe whenever they wish (CNIL law). Database rental – customer file The customer file must be sorted, segmented and regularly updated in order to be effective.